Marketing, AAS

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Level I Certificate, Level II Certificate, Associate of Applied Science

The Associate of Applied Science in Marketing is a two-year degree for students who intend to seek employment upon graduation rather than transfer to a university. Level I certification exposes students to fundamental marketing concepts. Level II certification provides more in-depth marketing content. Career areas may include: office manager, assistant personnel manager, wholesale and retail sales, service manager, warehouse manager, assistant purchasing agent, media specialist, and real estate salesperson.

Prerequisites

The student will need to demonstrate proficiencies in reading, English, and mathematics based on the Mandatory Placement Policy, or by taking the recommended/required classes. Some of the courses in this curriculum have specific prerequisites.

Program Path Sequence

The following list is a recommended sequence of courses for full-time students. Part-time students, or those with previous credit hours, should consult with an advisor for information specific to their academic situation. Many courses are offered face-to-face, and most are offered online.

For More Information Contact program advisor: Richard Webber, 620-432-0307 rwebber@neosho.edu, or Advising Staff, 620-432-0311 advising@neosho.edu if program advisor is unavailable.

(Fall) Semester I	(Spring) Semester II
CURR 100 First Year Seminar 1 cr hrs (SGE)⁰⁷⁰	COMM 213 Interpersonal Communication 3 cr hrs (SGE)⁰²⁰
MGMK 101 Introduction to Business 3 cr hrs	OR COMM 207 Fundamentals Of Speech 3 cr hrs (SGE)⁰²⁰
MGMK 251 Marketing 3 cr hrs	CSIS 100 Computer Concepts & Applications 3 cr hrs (SGE)⁰⁷⁰
ENGL 101 English Composition I 3 cr hrs (SGE)⁰¹⁰	MGMK 252 Internet Marketing 3 cr hrs
Approved Business Program Elective 5 cr hrs (SGE)^050,070	Approved Business Program Elective 6 cr hrs (SGE)^050,070
Total Credit Hours: 15	Total Credit Hours: 15
Total Marketing Level I Certificate Credits: 30

(Fall) Semester III	(Spring) Semester IV
MGMK 132 Principles of Sales 3 cr hrs	Other General Education Elective 3 cr hrs (SGE)^{010,030,040,050,060,070}
Other General Education Elective 3 cr hrs (SGE)^{010,030,040,050,060,070}	Approved Business Program Elective 12 cr hrs (SGE)^050,070
Approved Business Program Elective 9 cr hrs (SGE)^050,070
Total Credit Hours: 15	Total Credit Hours: 15
Total Marketing Level II Certificate Credits: 45	Total Program Path Credits for Associate of Applied Science Degree: 60

Associate of Applied Science (AAS) Degree Option

In order to graduate with a college degree, students must meet the requirements of the Associate of Applied Science (AAS) degree. These include general education courses in Computer Literacy, Written and Oral Communication, and Other General Education courses. See the AAS degree requirements elsewhere in this catalog. For the “Other General Education Electives”, see “NCCC Course List for General Education Standard and System-wide Transfer Status” elsewhere in this catalog. Must complete all of the program core courses. A minimum of 60 credit hours is required to complete the AAS in Marketing degree.

Marketing Certificate options

Level I - Marketing Certificate: Completion of 30 credit hours with a minimum of 9 credit hours in business courses, of which 6 credit hours must be in marketing intensive courses*.
Level II - Marketing Certificate: Completion of 45 credit hours with a minimum of 18 credit hours in business courses, of which 9 credit hours must be in marketing intensive courses*.
Career GPA of 2.0 or above.

* Courses considered marketing intensive: MGMK 101 Introduction to Business , MGMK 132 Principles of Sales , MGMK 251 Marketing , MGMK 252 Internet Marketing , MGMK 260 Market Strat Sem: Social & Digital , and others with approval.

Accreditation

The Associate of Applied Science degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Program Core Courses

MGMK 101 Introduction to Business , MGMK 132 Principles of Sales , MGMK 251 Marketing , MGMK 252 Internet Marketing are core requirements for this degree.

Business Program Elective Courses

Students must complete a minimum of 42 credit hours of technical knowledge courses in any: Accounting (ACCT), Business (BUSI), Computer Science (CSIS), Economics (ECON), Entrepreneurship (ENTR), Management and Marketing (MGMK), Engineering Technology (ETEC - information technology only), or Office Technology (OTEC). Note: CSIS 100 may be used to satisfy the computer literacy requirement of the AAS degree, or as a business program elective, but not both.

Program Outcomes

Describe the importance of conducting an environmental scan and/or a SWOT analysis as related to proactive planning.
Contrast differences that exist between consumer and organizational buying behavior.
Evaluate methods for identifying market segments and targets.
Explain the product life-cycle concept and relate a marketing strategy to each stage.
Discuss several pricing strategies.
Explain what is meant by a marketing channel of distribution.
Describe factors considered by marketing executives when selecting and managing a marketing channel.
Evaluate the unique characteristics of each promotional mix element.
Discuss the main elements of the personal selling process.
Explain the relationship of supply to demand as related to pricing.