MGMK 251 - Marketing

3 Credit Hours

Marketing is essential to the operation of any business firm or public service organization. The successful enterprise in today’s changing and competitive world is increasingly characterized by its understanding of the many facets of marketing and by its ability to deliver goods and services to the market more efficiently than its competitors. This course is designed to introduce students to the basic concepts, practices, and techniques of marketing.

Syllabus

Textbook

KRSN Number BUS1030