Marketing, AAS

Print Degree Planner (opens a new window) |

Level I Certificate, Level II Certificate, Associate of Applied Science

The Associate of Applied Science in Marketing is a two-year degree for students who intend to seek employment upon graduation rather than transfer to a university. Level I certification exposes students to fundamental marketing concepts. Level II certification provides more in depth marketing content. Career areas may include: office manager, assistant personnel manager, wholesale and retail sales, service manager, warehouse manager, assistant purchasing agent, media specialist, and real estate salesperson.

Prerequisites

The student will need to demonstrate proficiencies in reading, English, and mathematics based on the Mandatory Placement Policy, or by taking the recommended/required classes. Some of the courses in this curriculum have specific prerequisites.

Program Path Sequence

The listing that follows is a recommended sequence of courses for full-time students. Part-time students or those that have transferred courses from another school should generally complete the courses listed under Semester I before moving on to Semester II. Please be sure to consult the course descriptions. The student should consult with an advisor for information specific to their academic situation. Many courses are offered day and evening on both campuses and online.

For More Information Contact program advisor: Richard Webber, 620-432-0307 rwebber@neosho.edu, or Advising Staff, 620-432-0311 advising@neosho.edu if program advisor is unavailable.

(Fall) Semester I	(Spring) Semester II
MGMK 101 Introduction to Business 3 cr hrs	ACCT 201 Financial Accounting 3 cr hrs
ACCT 108 College Accounting 3 cr hrs	MGMK 251 Marketing 3 cr hrs
CSIS 100 Computer Concepts & Applications 3 cr hrs (SGE)⁰⁷⁰	ECON 201 Macroeconomics 3 cr hrs (SGE)⁰⁵⁰
ENGL 101 English Composition I 3 cr hrs (SGE)⁰¹⁰	MGMK 132 Principles of Sales 3 cr hrs
CURR 100 First Year Seminar 1 cr hrs (SGE)⁰⁷⁰	COMM 213 Interpersonal Communication (SGE)⁰²⁰
Approved Business Program Elective 3 cr hrs	OR MGMK 135 Human Relations And Supervision 3 cr hrs
Total Credit Hours: 16	Total Credit Hours: 15
Total Marketing Level I Certificate Credits: 31

(Fall) Semester III	(Spring) Semester IV
MGMK 138 Marketing Educations Field Study 3 cr hrs	COMM 207 Fundamentals Of Speech 3 cr hrs (SGE)⁰²⁰
CSIS 117 Intro to Web Design 1 cr hrs	SOSC 101 American Government 3 cr hrs (SGE)⁰⁵⁰
ACCT 202 Managerial Accounting 3 cr hrs	MATH 113 College Algebra 3 cr hrs (SGE)⁰³⁰
MGMK 105 Small Business Management 3 cr hrs	PSYC 155 General Psychology 3 cr hrs (SGE)⁰⁵⁰
BUSI 118 Business Communications 3 cr hrs	Approved Busines Program Electives 4 cr hrs
Approved Business Program Electives 5 cr hrs
Total Credit Hours: 18	Total Credit Hours: 16
Total Marketing Level II Certificate Credits: 49	Total Program Path Credits for Associate of Applied Science Degree: 64

General Education (GE) Courses

In order to graduate with a college degree, all students are required to take certain general education courses. These include CURR 100 First Year Seminar (SGE)⁰⁷⁰, ENGL 101 English Composition I (SGE)⁰¹⁰, MGMK 135 Human Relations And Supervision or COMM 213 Interpersonal Communication (SGE)⁰²⁰, and CSIS 100 Computer Concepts & Applications (SGE)⁰⁷⁰. Other general education electives may be required to meet degree requirements.

Accreditation

The Associate of Applied Science degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Program Core Courses

MGMK 101 Introduction to Business , CSIS 100 Computer Concepts & Applications (SGE)⁰⁷⁰, ACCT 108 College Accounting , MGMK 132 Principles of Sales are core requirements for this degree.

Program Elective Courses

Several electives are available in Marketing/Management, Accounting, Computer Science, and Office Technology.

Program Outcomes

All program outcomes are included in Level I certification. Level II certification synthesizes and applies these program outcomes.

Describe the importance of conducting an environmental scan and/or a SWOT analysis as related to proactive planning.
Contrast differences that exist between consumer and organizational buying behavior.
Evaluate methods for identifying market segments and targets.
Explain the product life-cycle concept and relate a marketing strategy to each stage.
Discuss several pricing strategies.
Explain what is meant by a marketing channel of distribution.
Describe factors considered by marketing executives when selecting and managing a marketing channel.
Evaluate the unique characteristics of each promotional mix element.
Discuss the main elements of the personal selling process.
Explain the relationship of supply to demand as related to pricing.