Level I Certificate, Level II Certificate, Associate of Applied Science
The Associate of Applied Science in Marketing is a two-year degree for students who intend to seek employment upon graduation rather than transfer to a university. Level I certification exposes students to fundamental marketing concepts. Level II certification provides more in depth marketing content. Career areas may include: office manager, assistant personnel manager, wholesale and retail sales, service manager, warehouse manager, assistant purchasing agent, media specialist, and real estate salesperson.
The student will need to demonstrate proficiencies in reading, English, and mathematics based on the Mandatory Placement Policy, or by taking the recommended/required classes. Some of the courses in this curriculum have specific prerequisites.
Program Path Sequence
The listing that follows is a recommended sequence of courses for full-time students. Part-time students or those that have transferred courses from another school should generally complete the courses listed under Semester I before moving on to Semester II. Please be sure to consult the course descriptions. The student should consult with an advisor for information specific to their academic situation. Many courses are offered day and evening on both campuses and online.
General Education (GE) Courses
The Associate of Applied Science degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Program Core Courses
MGMK 101 Introduction to Business , CSIS 100 Computer Concepts & Applications , ACCT 108 College Accounting , MGMK 132 Principles of Sales are core requirements for this degree.
Program Elective Courses
Several electives are available in Marketing/Management, Accounting, Computer Science, and Office Technology.
All program outcomes are included in Level I certification. Level II certification synthesizes and applies these program outcomes.
- Describe the importance of conducting an environmental scan and/or a SWOT analysis as related to proactive planning.
- Contrast differences that exist between consumer and organizational buying behavior.
- Evaluate methods for identifying market segments and targets.
- Explain the product life-cycle concept and relate a marketing strategy to each stage.
- Discuss several pricing strategies.
- Explain what is meant by a marketing channel of distribution.
- Describe factors considered by marketing executives when selecting and managing a marketing channel.
- Evaluate the unique characteristics of each promotional mix element.
- Discuss the main elements of the personal selling process.
- Explain the relationship of supply to demand as related to pricing.